6 Digital Marketing Tips for Lenders
"As a lender, digital marketing is a key tool to build out the top of your marketing funnel by creating or increasing awareness among potential clients, and/or building relationships with intermediaries and other deal sources. It can also help later on in the funnel, during the consideration and conversion stages," writes Meghan Daniels from Axial. In this article, CapX Partner Eric Starr talks about how digital marketing can play an important role in the marketing landscape.
"Rather than focusing on digital and traditional marketing as separate strategies, CapX Partners focuses on brand-building, says Starr. “That can be both digital and traditional marketing — whether it’s a table at a conference, or giving away pens, or hosting a dinner, or sending out mass emails, or writing a blog post. We want people to know that if there’s a need consistent with what we do, that we are there. We want them to know it because we’re in their face all the time — in an informative and unobstructive way.”
To read the full article, 6 Digital Marketing Tips for Lenders, click here.
As a Partner with CapX Partners, Eric is responsible for developing technology-enabled solutions to drive scale and operational efficiency. His areas of focus include origination, underwriting, portfolio management, and finance. As a business developer, Eric's industry emphasis is on healthcare, energy, technology, and manufacturing.
Prior to joining CapX in 2008, Eric worked as a hedge fund manager and was a member of the risk committee at Forest Investment Management. Previous to...