"As a lender, digital marketing is a key tool to build out the top of your marketing funnel by creating or increasing awareness among potential clients, and/or building relationships with intermediaries and other deal sources. It can also help later on in the funnel, during the consideration and conversion stages," writes Meghan Daniels from Axial. In this article, CapX Partner Eric Starr talks about how digital marketing can play an important role in the marketing landscape.
"Rather than focusing on digital and traditional marketing as separate strategies, CapX Partners focuses on brand-building, says Starr. “That can be both digital and traditional marketing — whether it’s a table at a conference, or giving away pens, or hosting a dinner, or sending out mass emails, or writing a blog post. We want people to know that if there’s a need consistent with what we do, that we are there. We want them to know it because we’re in their face all the time — in an informative and unobstructive way.”