Calculating Digital Marketing ROI
Recently, CapX Partners’ Eric Starr led a convincing presentation on the power of newly available marketing techniques born out of today’s technology. In the webinar, “Moving Beyond Coffee: Unlock Deal Flow with Digital Marketing,” Eric made a powerful case for the marketing value of content-rich websites, a conscious SEO strategy and targeted e-marketing campaigns. Equally important, though, is the ability to measure the impact of these efforts.“Otherwise how do you know that it’s all worth it?” Eric rhetorically asked his audience.
Read the full article by Nicholas Donato of Navatar by clicking here.
As a Partner with CapX Partners, Eric is responsible for developing technology-enabled solutions to drive scale and operational efficiency. His areas of focus include origination, underwriting, portfolio management, and finance. As a business developer, Eric's industry emphasis is on healthcare, energy, technology, and manufacturing.
Prior to joining CapX in 2008, Eric worked as a hedge fund manager and was a member of the risk committee at Forest Investment Management. Previous to...